EAB Research

Your Professional and Adult Education Resource Hub

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Getting Started

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

Three ways to get the most out of your EAB partnership:

Sign up for an audit or diagnostic—our team will assess current policies or practices and give you custom recommendations.

Browse our related research, which includes in-depth studies and toolkits, to implement changes on your campus.

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Not a current EAB partner? Learn more about working with EAB.

Featured Resource

MBA Program Assessment

Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

"This is so good. I can't tell you how much I appreciate this input and how helpful this is. This will help our school tremendously."

Vice President of Enrollment Management

Small private university

Events

Upcoming

Roundtable

2023 PAE Executive Roundtable

October 4, 2023 - October 5, 2023

Past

Addressing the need for nursing education amidst shortages

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

How higher ed can adapt to the changing MBA landscape

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Opportunities and threats of alternative credentials

To maximize the market opportunity and minimize the disruption presented by alternative credentials, institutions will need to rethink both their investments in and approaches to post-baccalaureate programs.

The Future of Undergrad Enrollment

In EAB’s series of roundtables, cabinet leaders learned about the most influential forces shaping the future of the enrollment landscape and how to craft a strategy to set their institution up for success.

The responsibility and opportunities for economic justice initiatives in higher education

The key takeaways below highlight the opportunities for higher education institutions, no matter their location or type, to begin tackling equitable economic development.

Strategic Opportunities and Threats Presented by the American Rescue Plan

Learn about the American Rescue Plan’s impact on higher education and strategic guidance to institutions as they navigate the additional funds and stipulations.

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Partner Services

Professional and Adult Education Web Presence Audit

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

MBA Program Assessment

Credential Market Briefing and Innovation Workshop

Join our EAB-facilitated experience to educate your team on the certificates market and inform programming decisions.

Blueprint for Growth Virtual Presentation

Sign-up for a workshop to educate your team on the adult education market, including how to diversify revenues and bolster declining undergrad enrollment.

EAB Market Insights

Whether you’re vetting program ideas proposed by faculty, refreshing an existing set of degrees, or seeking new opportunities for launch, EAB Market Insights offers actionable recommendations and guidance to support continuous growth.

All

All
Academic Program Innovation
Adult Learner
Alternative Credentials
Emerging Fields and New Skills
Employer Partnerships
Marketing and Recruitment
Online and Hybrid Learning

Quick Reads

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