Professional and Adult Education Resource Hub

EAB Research

Your Professional and Adult Education Resource Hub

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    Getting Started

    EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

    Three ways to get the most out of your EAB partnership:

    Register for an event to get the latest insights from our research and connect with peers.

    Sign up for an audit or diagnostic—our team will assess current policies or practices and give you custom recommendations.

    Browse our related research, which includes in-depth studies and toolkits, to implement changes on your campus.

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    MBA Program Assessment

    Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

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    "This is so good. I can't tell you how much I appreciate this input and how helpful this is. This will help our school tremendously."

    Vice President of Enrollment Management

    Small private university

    Events

    How higher ed can adapt to the changing MBA landscape

    We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

    Opportunities and threats of alternative credentials

    To maximize the market opportunity and minimize the disruption presented by alternative credentials, institutions will need to rethink both their investments in and approaches to post-baccalaureate programs.

    The responsibility and opportunities for economic justice initiatives in higher education

    The key takeaways below highlight the opportunities for higher education institutions, no matter their location or type, to begin tackling equitable economic development.

    Strategic Opportunities and Threats Presented by the American Rescue Plan

    Learn about the American Rescue Plan’s impact on higher education and strategic guidance to institutions as they navigate the additional funds and stipulations.

    The realities of graduate certificate programs

    Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We’ve outlined six insights on the market realities and challenges of launching certificate programs.

    How to compete in the degree completion market

    To help guide enrollment strategy, EAB re-sized and segmented the adult degree completion market to understand student attendance patterns and degree choices, and the realities of competing in this challenging market. Discover six takeaways about which adult degree completion students are most likely to reenroll, and why.

    Partner Services

    MBA Program Assessment

    Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

    Credential Market Briefing and Innovation Workshop

    Join our EAB-facilitated experience to educate your team on the certificates market and inform programming decisions.

    Blueprint for Growth Virtual Presentation

    Sign-up for a workshop to educate your team on the adult education market, including how to diversify revenues and bolster declining undergrad enrollment.

    EAB Market Insights

    Whether you’re vetting program ideas proposed by faculty, refreshing an existing set of degrees, or seeking new opportunities for launch, EAB Market Insights offers actionable recommendations and guidance to support continuous growth.

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    • Academic Program Innovation
    • Adult Learner
    • Alternative Credentials
    • Emerging Fields and New Skills
    • Employer Partnerships
    • Marketing and Recruitment
    • Online and Hybrid Learning

    The Rise of Fintech

    Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

    How higher ed can adapt to the changing MBA landscape

    We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

    Employer Demand Profiles

    These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

    MBA Program Assessment

    Amid an evolving market, outdated MBA programs are losing prospective enrollment to more student-aligned rivals. The employer and student demand remains, meriting schools’ continued investment in the MBA, but increasing competition requires careful attention to program design. Programs must adapt to today’s MBA student or risk losing them to alternatives ranging from other graduate business degrees to nondegree offerings.

    Opportunities and threats of alternative credentials

    To maximize the market opportunity and minimize the disruption presented by alternative credentials, institutions will need to rethink both their investments in and approaches to post-baccalaureate programs.

    The Industry Future Series: Exploring the Next Era of Professional Programming

    Discover resources that will help colleges and universities understand the most impactful ways to adjust academic programming to keep pace with technological advancements in the Digital Revolution.

    Your Team

    Jennifer Lerner
    Senior Director
    Edmonds-Lauren-2019-06-19-346
    Director
    Elias-Jessica-2019-05-08-64-Edit
    Strategic Leader
    1 (50)
    Strategic Leader

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