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Research Report

Academic Vital Signs Study

Explore 14 analyses to guide department-level strategy, root-cause diagnostic tools for academic unit leaders, and guidance for implementing regular departmental review processes.
Strategic Advisory Services
Blog

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Research Report

K-12 Fundraising: Winning Donor Mindshare in the Attention Economy

Young alumni represent the potential donor segment with the greatest opportunity for growth. This study presents tactical best practices schools can use to engage young alumni donors and build giving…
Independent School Executive Forum
Research Report

Competing on Student Outcomes to Attract Today’s Career Changer Study

Program-focused marketing messages are no longer sufficient to attract prospective students to professional, adult, and online education programs. This study demonstrates how outcomes marketing can capture the attention and enrollment…
Professional and Adult Education Advisory Services
Partner Story

How Wiregrass Georgia Technical College achieved enrollment gains by transforming its advising model

Student success has always been at the heart of Wiregrass Georgia Technical College's (Wiregrass) advising model. But prior to 2017, students had minimal insight into the academic planning process and…
Partner Story

How One Law School Grew Enrollment and Class Quality in a Highly Competitive Market

Maple University* is a private university located near a large city in the northeast, with a law school enrollment of about 800 students.

*Pseudonym

Partner Story

Reversing Graduate Enrollment Declines with Out-of-State Growth

Hickory University* is a private university located in a metropolitan area in the West. Their college of education offers a variety of graduate and doctoral degrees and enrolls approximately 800…

Tool

Outcomes Marketing Toolkit

This toolkit supports recruitment of undecided career changers through 6 tools to refine outcomes-focused marketing messages.
Tool

Personalize Self-Serve Mental Health Resources

Use this tool to develop a prescriptive mechanism to connect students with low-risk mental health needs with self-serve resources.
Strategic Advisory Services

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