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Tool

GenAI Employer Interview Guide

This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Blog

The hidden cost of bot leads in enrollment marketing

Today’s digital landscape is always evolving for graduate and adult-serving program enrollment marketers. Learn more about bot-created graduate and adult leads, and what to do about them.
Adult Education Blog
Blog

How to use state demand data to launch or revitalize programs

When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field,…
Adult Education Blog
Tool

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada to inform portfolio and program brainstorming discussions.
Strategic Advisory Services
Podcast

How to Enroll More International Students

Experts share tips to help US colleges attract and enroll more international students.
Blog

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
Enrollment Blog
Resource Center

Microcredential Resource Center

This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional priorities.
Professional and Adult Education Advisory Services
Tool

Microcredential Prioritization Matrix

This tool helps PCO education leaders identify programs with lost leads to launch in-demand microcredentials.
Professional and Adult Education Advisory Services
Blog

Takeaways from the AJCU business deans conference

A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their…
Adult Education Blog
Blog

Leading change in higher education

Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space…
Higher Education Strategy Blog