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Research Report

EAB's Higher Ed State of the Sector

The Higher Ed State of the Sector brief helps leaders identify trends most likely to impact their institutions and prioritize actions to rebuild public trust.
Strategic Advisory Services
Blog

Five areas enrollment leaders are prioritizing in 2025

Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry,…
Enrollment Blog
Blog

The us versus them problem

Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic…
Higher Education Strategy Blog
Blog

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
Higher Education Strategy Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and…
Enrollment Blog
Video

Why Superintendents Keep Coming Back to EAB Events

Four superintendents from across the United States share why roundtables are a highlight of their EAB partnership.
District Leadership Forum
Blog

6 community college trends to watch in 2025

To maintain this forward momentum, community colleges must stay ahead of key trends that could impact the sector, both positively and negatively, in 2025.
Community College Blog
Video

How One District is Developing Highly Effective Principals with EAB

Hear from Susan Harkin, Superintendent at Community Unit School District 300, about how valuable it's been to have EAB's scalable, plug-and-play research and resources at her disposal.
District Leadership Forum
Blog

How does your enrollment office compare?

In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.
Enrollment Blog