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Insight Paper

The New Rules of Engagement for Enrolling Today’s Adult Learners

Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting student search behavior, application preferences, and market realities.
Adult Learner Recruitment
Tool

Your Advancement Benchmarking Toolkit (AIPI)

Access the tools you need to participate in EAB's Advancement Benchmarking and benchmark your shop against peer institutions.
Advancement Advisory Services
Blog

Three lessons from 1,200 student success leaders on higher ed’s future

CONNECTED25 revealed how 1,200 leaders are navigating higher ed’s upheaval through AI, accountability, and a renewed focus on human-centered student success.
Student Success Blog
Blog

Here’s how AI is amplifying stealth search behavior.

AI and digital-first search are reshaping student behavior. Learn how to make your .edu visible, improve content, and turn your website into an enrollment engine.
Adult Education Blog
Infographic

5 barriers undermining university performance

External pressures on universities are intensifying. View this infographic to learn five barriers that amplify external risks, the consequences they create, and key questions leaders should ask to test their…
Professional and Adult Education Advisory Services
Blog

We secret shopped 40 graduate programs’ lead nurturing campaigns. Here’s what we learned. 

A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I…
Adult Education Blog
Tool

Corporate and Foundation Relations

This research report explores strategies for deepening current engagements and expanding new partners through corporate and foundation relations.
Advancement Advisory Services
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Web & Digital Solutions
Podcast

How Industry Partnerships Fuel Growth at Wichita State

Wichita State University President Richard Muma shares how deep industry partnerships are elevating the student experience, fueling research, and driving regional prosperity.
Blog

The higher ed SEO checklist

To help your institution get ahead of these changes, use this a practical checklist of AI-proof SEO strategies.
Adult Education Blog