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Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and…
Enrollment Blog
Video

Why Superintendents Keep Coming Back to EAB Events

Four superintendents from across the United States share why roundtables are a highlight of their EAB partnership.
District Leadership Forum
Blog

6 community college trends to watch in 2025

To maintain this forward momentum, community colleges must stay ahead of key trends that could impact the sector, both positively and negatively, in 2025.
Community College Blog
Video

How One District is Developing Highly Effective Principals with EAB

Hear from Susan Harkin, Superintendent at Community Unit School District 300, about how valuable it's been to have EAB's scalable, plug-and-play research and resources at her disposal.
District Leadership Forum
Blog

How does your enrollment office compare?

In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.
Enrollment Blog
Infographic

Understanding the revenues and costs of higher education

Use our infographics to educate campus stakeholders on the importance of various revenue streams and containing growth across major cost centers.
Strategic Advisory Services
Video

How One District is Moving from Insight to Action with EAB

Hear from Melissa Bassanelli, Superintendent at San Juan Unified School District, about how partnering with EAB has helped her grow as a leader--and supported the growth of her team.
District Leadership Forum
Blog

3 hidden retention challenges facing higher ed in 2025

As higher education enters the midpoint of the 2020s, institutions face a wide range of challenges threatening retention and student success.
Student Success Blog
Podcast

New Survey Reveals What Today’s Adult Learners Really Want

Experts review findings from EAB’s latest survey of over 6k graduate students and adult learners.

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