A Data Readiness Guide for Hyper-Personalized Marketing
What Student Data You Need and When You Need It
This guide is a follow-up to Hyper-Personalized Enrollment Marketing: What It Looks Like and How to Get There, and goes deeper into one of the most pressing questions enrollment leaders now face: What student data do we need to personalize at scale—and where can we get it?
Designed as a quick, actionable resource for enrollment leaders and their teams, this guide outlines:
- The seven core categories of student data that power hyper-personalization
- How foundational, attainable, and advanced data points map to each stage of hyper-personized outreach
- Which data are widely available today, and which require new collection or integration
- Common pitfalls to avoid as you expand your data strategy
- A one-page diagnostic to assess your current data readiness
Whether you’re just starting to personalize outreach or already building complex journeys, this paper will help you understand which student data matter most and how to sequence your next steps.
Ready to make your personalization strategy smarter and more scalable?
Download the guide and see which data points power hyper-personalized enrollment marketing.
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