Annual Giving: The Smartest Revenue Investment Right Now
Higher education leaders are navigating unprecedented financial pressure. Federal funding is tightening. Public trust is shifting. Tuition revenue growth is slowing. At the same time, institutions are being asked to do more with fewer flexible dollars.
In this environment, annual giving stands out as one of the most reliable and scalable revenue levers available to institutional leaders. EAB research shows that for every dollar taken away from fundraising, institutions lose $8.25 in fundraising outcomes, a tradeoff few can afford.
This executive summary outlines why investing in annual giving is essential to institutional stability and long-term growth.
Take the next step
Download the executive summary to understand how annual giving can generate flexible revenue today, strengthen your donor pipeline, and deliver measurable return on investment in a constrained funding environment.
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