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Professional and Adult Education

Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Research Report

How to Build a Financially Sustainable Microcredential Portfolio

Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Research Report

Overcoming Obstacles to Nursing Enrollment Growth

This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Tool

Microcredential Proposal and Evaluation Template

To avoid developing microcredentials that are not financially viable, use the two tools in this toolkit to make…
Professional and Adult Education Advisory Services
Insight Paper

From Stress to Success: Survey Insights to Empower Graduate Enrollment Teams

This report compiles survey findings to provide university leaders with additional insight into the complex graduate enrollment landscape.
Adult Learner Recruitment

Partner Resources

Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
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Research Report

Launching an Online Education Programme? 5 Questions and Recommendations from EAB Experts

This report outlines decision points and lessons learned to consider when launching an online education programme at your…
Strategic Advisory Services
Tool

Professional and Adult Education Social Media Toolkit

This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content,…
Professional and Adult Education Advisory Services
Research Report

Addressing the need for nursing education amidst shortages

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data,…
Professional and Adult Education Advisory Services
Research Report

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and…
Professional and Adult Education Advisory Services

Explore all our blogs

More Blog Posts
Blog

Tackle the three biggest challenges to your nursing program’s enrollment growth

Almost half of baccalaureate programs struggle to recruit faculty, and nursing programs at all levels struggle to secure…
Adult Education Blog
Blog

How to attract students across your entire education master’s program portfolio

In today’s market, many students are looking to advance their careers. Here are 3 marketing strategies to help…
Adult Education Blog
Blog

Graduate enrollment goals are increasing—here are 3 strategies to keep up.

From the much talked about demographic cliff to the proliferation of Gen Z in the grad and adult…
Adult Education Blog

Latest Podcast Episodes

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Podcast

Survey Highlights What Matters Most to Adult Learners

Experts review findings from a new EAB survey of nearly 4,000 current and prospective adult learners and share…
Podcast

How to Recruit Adult Career Switchers

Experts explain how to recruit adult learners who are interested in graduate business degree programs that will help…
Podcast

How UCF is Expanding Opportunities for Hispanic Adult Learners

Representatives from the UCF College of Nursing discuss a public-private partnership that helps them provide more Hispanic adult…
Video

2 strategies to maximize the ROI on your graduate and adult program marketing

Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video

Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment

Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment

Infographics

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Infographic

Meet Your New Graduate and Adult Learner Infographic

EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic

The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when…
Adult Learner Recruitment
Infographic

Optimize Your Graduate and Adult Recruitment Strategy with these 11 Metrics

Identify the metrics enrollment leaders should monitor and respond to regularly to optimize their graduate, adult, and online…
Adult Learner Recruitment