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Insight Paper

Making Strategic Choices Today for Graduate Success Tomorrow

Despite the growing focus on graduate programs at many institutions across the country, the enrollment management teams that support them typically have significantly smaller budgets than their undergraduate counterparts. Graduate and online programs have an average total enrollment management budget of $912,000, compared to the average $4.37M enrollment management budget for undergraduate programs. But even with tight budgets and many graduate programs falling short of their enrollment targets, goals continue to rise.

To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with NAGAP to conduct a series of surveys of graduate enrollment staff.

Read this insight brief to discover:

  • Three key insights to help graduate enrollment leaders place their bets on the right programs and recruitment strategies to meet their goals
  • Self-assessment tools to help readers identify areas for improvement

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