Personalization in College Recruitment Marketing: The Student’s Perspective
Students today don’t just tolerate personalized communication from colleges—they expect it. Our 2024 Appily Student Personalization Survey of 1,655 Appily.com users reveals that students overwhelmingly prefer outreach that reflects their interests, goals, and needs. Personalization isn’t just a nice-to-have; it plays a crucial role in building trust, increasing engagement, and making students feel understood.
In this insight paper, we’ll break down key findings by student demographics, providing insights into how different groups engage with personalized communications. As colleges refine their messaging, the next step is moving beyond basic personalization toward deeper, more dynamic connections. By leveraging data to create messages that feel both personal and meaningful, institutions can foster stronger relationships and stand out in an increasingly competitive landscape.
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