Why High Demand Isn’t Enough to Grow Nursing Enrollment
Addressing Enrollment and Lead-Generation Challenges in Graduate Nursing Programs
Graduate nursing enrollments and conferrals continue to decline, yet student interest remains high. 10,000 qualified graduate applications were turned away in 2023 due to faculty shortages, clinical placement limitations, and capacity constraints. Meanwhile, market demand for advanced practice nurses continues to rise, with employment projected to grow by up to 40% from 2023 to 2033.
To bridge this gap, nursing programs must navigate logistical barriers, differentiate in a competitive market, and convert high-intent prospects into enrolled students. Success requires refining marketing strategies, diversifying lead-generation efforts, and clearly communicating program value. This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies to help programs stay ahead.
Read this insight brief to discover:
- Three key trends shaping graduate nursing enrollment and lead-generation
- New EAB data on nursing student enrollment drivers
- Essential strategies to engage high-intent prospects and drive enrollment growth
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