Winning Domestic Students Amid International Upheaval
International student enrollment is on the decline, due in large part to stricter visa regulations, travel bans, federal funding cuts, and concerns around safety and discrimination. Domestic student recruitment is no longer just a secondary focus—it’s now mission-critical. Yet this audience has become more skeptical in recent years, questioning the value of a college degree in today’s evolving job market. At the same time, the competition for their attention has intensified, as more institutions pursue the same limited pool of prospective students.
To succeed in this new era of graduate and adult enrollment, institutions must reassess their competitor landscape, sharpen messaging to resonate with domestic prospects, and scale their top-of-funnel lead generation efforts to meet enrollment goals.
Read this brief to:
- Learn how international upheaval is changing your competitor set, and what to do about it
- Gain a deeper understanding of the issues that are complicating the effort to find and engage domestic students
- Discover effective strategies to build a high-quality top-of-funnel
- Acquire actionable insights to optimize messaging and address value concerns in your marketing
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