Alumni Association Membership Model Transitions

This report examines the membership structure, transition process, and funding sources of alumni associations that transition membership models.

Summary

Advancement professionals are increasingly considering shifting away from dues-based membership models to free, or “inclusive,” membership models. This report examines the membership structure, transition process, and funding sources of alumni associations that transition membership models.

Key observations from our research

1. Low alumni engagement was a significant factor in the decision to transition from a dues-based membership model to a free membership model at profiled institutions.

2. Institutional or foundation funds are the main funding sources supplanting lost membership revenue.

3. Profiled institutions whose alumni associations transitioned from a dues-based to free membership model received minimal negative feedback from alumni, including those who purchased lifetime memberships.

4. Collaboration between annual giving offices and dues-free alumni associations results in higher giving rates from former association members.

5. Contacts report improved alumni engagement (e.g., event attendance) since transitioning membership models.