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Research Report

Continuing Education Units

This report investigates how other institutions structure and market Continuing Education (CE) units and programs at Canadian institutions.

Summary This report investigates how other institutions structure and market Continuing Education (CE) units and programs at Canadian institutions. The research brief explores governance models, program approval processes, curricular and program offerings, and relationships between CE programs and traditional day-time programs. Key observations from our research: 1. Centralizing Continuing Education (CE) units as stand-alone academic departments enhances resource efficiency and provides greater returns to scale; embedding CE units within academic departments improves alignment between CE and day-time equivalent courses. 2. CE units at profiled institutions offer a variety of general interest courses, full-time equivalent courses, part-time diploma and certificate programs, and professional development courses. 3. CE program directors set course prices at the government-sanctioned funded level or establish non-funded price levels based on student interest, industry demand, competitor pricing, and course resources. 4. Administrators at profiled institutions market to prospective students through signature radio campaigns and taglines, advertisements in commuter newspapers and magazines, and attendance at local conferences and trade shows. DOWNLOAD THE REPORT

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