Enrollment Management Organizational Structures

This brief provides an overview of how six community colleges organize enrollment management processes, and details the associated benefits and drawbacks of each organizational structure.

Research Questions What is the organizational structure for enrollment management at other community colleges? What are the benefits and drawbacks associated with different enrollment management models? Summary Traditionally, enrollment management processes at community colleges have been decentralized, with individual enrollment-related services located in a variety of administrative offices such as the Office of Admissions, the Registrar, Financial Aid, and Recruiting. However, community colleges are increasingly centralizing enrollment management efforts under a single position (e.g., director of enrollment management) in order to more effectively integrate the institution’s marketing, recruitment, retention, and long-range planning efforts into a strategic enrollment plan. This brief provides an overview of how six community colleges organize enrollment management processes, and it details the associated benefits and drawbacks of each organizational structure. Download PDF