Incentivizing Behavioral Change with Aid Dollars

Administrators across higher education have been calling student success a “top priority” for years, but pressure to improve success is growing. State governments are pushing for more completions, even as state support declines. Slower revenue growth due to weak demographics and price sensitivity is also making it crucial that institutions keep every student they recruit.

Enrollment managers have a significant opportunity to promote student success within the functions they often control, particularly financial aid. By understanding how aid provides additional leverage for academic and engagement interventions, EMs can play a crucial role in persistence.