Increasing the visibility of core facilities is easier than you think
You’re a researcher looking for flow cytometry services on campus—where do you begin? The research office website? Google? Your colleague down the hall? More often than not, researchers will ask a colleague for help. In a recent survey of faculty and lab staff, 95% of respondents said they’d ask a colleague for recommendations when looking for new equipment to use on campus. But this approach may not lead faculty to the best information, overlooking helpful resources that exist for this purpose.
On average, just over 50% of a core facility's income comes from user fees. This leaves core directors and institutions to fill in the funding gaps required to maintain the core's operations. Institutions who want to boost their core's financial sustainability should focus on connecting potential users with the on-campus resources already available to them.
Increasing the visibility of core facilities will assist researchers find equipment they need and boost core facilities income. More customers generate more user fees, which can decrease reliance on internal subsidies. Read on for three steps to increase the visibility of your core facilities to potential users on and off campus.
This resource is part of the Establish a Centralized Core Facilities Program Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.
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