International Alumni Engagement Strategies to Support Recruitment

As universities seek to strengthen global recruitment, alumni units can offer meaningful support through international alumni engagement efforts. However, many institutions struggle to translate that potential into a coordinated, high-impact strategy. Where should alumni engagement efforts focus? What actually moves the needle on yield? And how can institutions sustain engagement across geographies, platforms, and cultures?

This report describes how alumni unit staff engage international alumni to support recruitment, as well as key models and considerations for implementing and sustaining these efforts. Whether you are launching new initiatives or refining existing efforts, this research provides clear, actionable strategies to turn alumni engagement into a measurable driver of international enrollment.