To ensure academic programs maintain their relevance and enrollment, institutions must consider market demand when assessing performance, holding academic programs accountable for serving the academic and career needs of today’s prospective students. Despite its importance, few institutions prioritize enrollment performance in academic program planning.
This study details proven-effective approaches for embedding enrollment trends and institution-wide priorities into academic decision-making—elevating enrollment management as a key player in academic program planning, review, and new program launch processes. The practices are oriented around the following objectives.
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