Research Report
Mini-Campaign Playbook
A Fundraiser’s Guide for Planning and Executing Smaller, More Targeted Campaigns
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After reading this study, members will understand:
- How to identify and foster a pipeline of prospective mini-campaign priorities
- Several mini-campaign volunteer structures and how to choose the most appropriate model
- How to cultivate, solicit, and steward a targeted set of donors and new prospects
- The role and expectations of a mini-campaign manager
- How to streamline campaign communications to optimize resources and outreach
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