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Research Report

New Frontiers in Pipeline Development Study

Maximizing Major Gifts from Overlooked Prospects

July 10, 2018 , By Jeff Martin, Senior Director

Key Insights

Despite growth in the top income brackets and a surplus of “Big Data” fundraising solutions, many advancement shops find that they’re not bringing in as many major gifts as they could be. This study aims to help advancement leaders build sustainable major gift pipelines by re-orienting their focus on three groups of overlooked prospects.

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