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Research Report

6 strategies that address perennial major gift challenges in higher ed advancement

November 29, 2021

Key Insights

There are three historic challenges advancement must overcome to win new major gift prospects—and thanks to pandemic-era innovations, we now have the ability to tackle these perennial challenges.

  • Once qualified, prospects linger in cultivation
  • Prospects aren’t qualified while they are warm
  • Major gift prospects don’t respond to engagement content

This page outlines solutions to these challenges and our recommended next steps.

Insights and best practices for partners

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