Research Report
5 forces shaping Generation Z present opportunities and major challenges for student affairs
As Gen Z goes to college, these fiscally pragmatic, skeptical, and optimistic students are forcing institutions to re-think recruitment, graduation, and everything in between. Born between the mid-1990s and 2010s, campuses have already seen the “cuspers” of Generation Z—those likeliest to share characteristics with their Millennial predecessors and provide a preview of the generational mindset to come.
About Gen Z
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