Achieve Scale, Sustainability, and Impact in Principal Gifts
Growing concentration at the top of the wealth pyramid has made principal gifts more important than ever to colleges and universities. But principal gift operations built decades ago to cultivate a small number of donors were not designed to scale to the levels needed today, not to mention take advantage of the wide range of new opportunities for transformative philanthropy. New strategies are necessary to achieve scale and sustainability in principal gift fundraising.
In This Guide:
1. How to set up a campus-wide process to source big ideas
2. How to communicate the impact of principal gifts
3. Ways to staff principal gift operations to achieve sustainability and scale
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