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Roadmap

Improving Alumni Participation

Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.

Key Insights

Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors. Yet regardless of the difficulty of the task, many advancement shops must still meet alumni participation goals set by institution leaders.

In this Guide:
  • 1. Issue a timebound call to action
  • 2. Diversify your appeal channels
  • 3. Reorient the ask around causes
  • 4. Remove hidden barriers to alumni giving
  • 5. Increase the number of nudges

Insights and best practices for partners

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