Educator Recruitment Strategies Toolkit for District Leaders

This toolkit focuses on the "Target" stage of the educator recruitment funnel, when candidates have completed the credentialing process and are deciding where to apply. Explore each stage of the Educator Talent Funnel and related resources in our K-12 Educator Pipeline Resource Hub.

K-12 districts across the country are facing shrinking applicant pools and a decline in candidate quality, making it increasingly difficult to meet hiring needs. But even if more candidates were available, many districts would still struggle to attract top talent—often because they plan recruitment efforts too late, communicate inconsistently across channels, rely on limited referral networks, and use cumbersome application processes.