Survey Identify international partners Results from the Go-To-Market Tactics for International Partnerships Diagnostic
Use these identification tactics to strategically target potential international partners. The first table has been tailored to your answers from the previous diagnostic on market goal and partnership growth area. You selected:
Assistance identifying new partners Research partnershipsFor more information on how to use the table below, reference the descriptions on the homepage. You can also search for keywords within the table at the top left-hand corner.
Want to explore tactics on how to approach a potential partner? Jump to the bottom for tactics to pitch your partnership.
Identify new research partners Tactic Achieve Breadth or Depth Partnership Growth Area(s) Description Key Component Shoot for the Stars Enter New Market Research Use verified international rankings to identify partners within a less familiar targeted region with equivalent or divergent institutional status. When entering a new market, the challenges of gaining access and pitching mutual benefit can be lessened by aligning targeted partners with your own institution's relative performance and recognition. However, the most prestigious institutions in untapped markets add a layer of credibility and protection from the associated risks of entering international partnerships. And while these institutions may be eager to connect with other globally minded universities, they are also likely to hear proposals from many institutions. Institutions with lower rankings than your own may be eager partners, but potentially unreliable and risky without further verification. Strategic Interest in Lesser Known Market Consider PhD Candidate Placements Enter New Market Research, Academic Identify potential partners based on existing and future PhD candidate intake to build out future partnerships within specific disciplinary areas. PhD candidates develop relationships at both your and their previous institution, increasing bottom-up…