Market Your Independent School’s Differentiators with Compelling Social Proof

How an independent school markets and messages its differentiators can make the difference in whether a family decides to enroll their student. Vague messaging and misaligned social proof are common pitfalls seen across independent schools’ websites. Instead, provability is accomplished through clear and appealing messaging of differentiators, paired with aligned social proof that is present throughout all a school’s messaging, including the website homepage.

This step includes a provability toolkit that will assist schools in completing step three of EAB’s three-step framework to create a dynamic value proposition.

Marketing Your Differentiators

Use this toolkit to support messaging your value differentiators in your market. This tool should be used after you assess the distinctiveness of your school offerings and plot them on the matrix.

This toolkit begins with a marketing guide to help schools refine vague messaging around their differentiators. It also includes a checklist and source guide to help schools gather proof points for their offerings. Finally, a Mad Lib-style exercise helps schools combine insights from the full three-step process to craft compelling differentiator vignettes.

Download the Toolkit