Use this tool to help your enrollment team more effectively connect with prospective mission-aligned families and maximize lead capture.
Facebook Custom Audiences is a suite of tools used individually or in tandem to target ads to specific groups of people. Ads are sent to the target group identified using their contact information, behaviors, and characteristics. Enrollment offices can use Custom Audience tools to identify and connect with prospective mission-aligned families, maximizing lead capture with Facebook.
This resource describes the step-by-step process of creating custom audiences from Facebook’s Custom Audience suite of tools.
This section teaches you how to make a custom audience created from a customer list. Custom Audiences created from a customer list takes existing customer information and matches it to Facebook profiles so that you can advertise to these individuals.
This section guides you through installing Facebook’s Pixel tracking code onto your school’s website. This pixel allows you to generate a list of people who visit or take action on specific pages and target those groups (e.g. those who visit admissions page, but do not submit an application).
This section teaches you how to create an engagement custom audience, where you identify the type of content engagement to track across the Facebook family of apps (e.g. people who watch videos posted on your page) and set rules to create a list of people who meet that criteria.
Finally, this section shows you how to create a lookalike audience. To increase the number of leads in a…