Advancement revenue composed 6.3% of total independent school revenues in 2015. While this figure might seem small, advancement remains the fastest-growing source of funding for many schools and represents a critical area for investment.
Online and mobile giving are increasingly important parts of the advancement landscape. Both mediums are particularly popular among younger alumni, making it crucial for schools to get their digital giving process right.
Unfortunately, many schools' giving sites are discouraging potential donors. In fact, these subpar platforms can lower successful gift conversions by up to 30%. Schools are leaving money on the table by not optimizing online and mobile giving options— whether it's numerous form fields, unnecessary pages, or a lacking mobile option.
On top of that, many independent schools are failing to take advantage of recurring giving, an increasingly popular option among younger donors.
This audit will help you better understand your school's online and mobile giving experience. With this insight, you'll be able to zero in on how to make this process easier, more efficient, and more user-friendly.
The audit will help you assess your online and mobile giving processes across five areas:
Length of giving experience Number of form fields Presence of recurring gift option Mobile-friendly format Convenience of the mobile giving experience