Advancement
Institutional ambitions for advancement have never been greater, and yet competition is growing increasingly fierce for donors’ attention and dollars. Schools must adopt innovative strategies to meet their strategic goals.
Insight Paper
5 Reasons Advancement Leaders Must Prioritize Data
Discover five reasons why advancement leaders should prioritize data.
Advancement Marketing Services
Tool
3 Data Insights from Higher Ed Advancement Shops in 2023
Learn about key drivers of successful fundraising for higher ed advancement shops, such as staffing, major gift volume,…
Advancement Advisory Services
Infographic
The Omni-Channel Advantage
More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution.
Advancement Marketing Services
Infographic
Digital Marketing Strategies for Engaging Alumni and Donors
With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country…
Advancement Marketing Services
Partner Resources
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Tool
Digital Marketing Scorecard for Advancement Leaders
Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your…
Advancement Marketing Services
Tool
Assessing Your Current Annual Giving Program Engagement Strategies
Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards…
Advancement Marketing Services
Tool
Navigating the Advancement Salary Landscape, Backed by EAB’s Data Analysis
EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services
Tool
Your Advancement Investment and Performance Initiative (AIPI) Toolkit
Access the tools you need to participate in EAB's Advancement Investment Performance Initiative and benchmark your shop against…
Advancement Advisory Services
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Blog
How to start using ChatGPT in your advancement office
Artificial intelligence (AI) is all the buzz these days. And for good reason. AI tools, such as ChatGPT,…
Advancement Blog
Blog
The New School’s approach to a diverse and data-driven advancement team
Universities face unprecedented challenges that are forcing leaders to rethink department structures. Advancement is no exception. The New…
Advancement Blog
Latest Podcast Episodes
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Podcast
How Advancement Diversity and Technology Intersect at The New School
Experts discuss the importance of diversity and technology in university fundraising.
Podcast
The Big Shift in University Fundraising
Experts discuss how recent changes to the US News & World Report rankings algorithm are impacting university fundraising…
Podcast
How to Engage Student Activists and Donors to Drive Positive Change
Experts share strategies on ways to engage constructively with student activists and navigate difficult conversations with donors who…
Videos
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Video
Digitizing Active Engagement
This webconference will highlight ways to personalize the communication experience and strategies on building the case for support…
Advancement Advisory Services
Video
Competing on Personalization and Value, Not Loyalty
This webinar will highlight ways to personalize the communication experience and strategies on building the case for support…
Advancement Advisory Services
Video
Optimizing Asks for Attention
This webconference will explore ways in which advancement can compete against the never-ending distractions to capture and convert…
Advancement Advisory Services
Infographics
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Infographic
Uncovering Incentive Compensation Strategies in Higher Education Advancement
Use this infographic to learn about three primary types of incentive compensation strategies used by EAB Advancement partners.
Advancement Advisory Services
Infographic
How to find the next generation of major gift donors
Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations…
Advancement Advisory Services
Infographic
Identify 5 Defining Advancement Challenges for the Decade
EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
Advancement Advisory Services