Hackers, Innovators, and Investors: On-Demand Webinar Series
High-net-worth donors from younger generations think differently about giving than their predecessors did. For them, philanthropy is a tool to change the world. Our research focuses on five approaches to principal gift strategy that move the needle with our future core supporters:
- Scaling Premium Stewardship Experiences
- Bet on Entrepreneurs
- Develop New Urgency Levers
- Focus on Change, Not Charity
- Reimagine the Next Campaign
Use the links above to jump to the topic you’re interested in, or scroll through to explore recordings and materials from the full series.
Scaling Premium Stewardship Experiences
The old stewardship playbook doesn’t resonate with the next generation of donors. With 78% of millennials preferring to spend money on an experience instead of a physical item, advancement staff need to rethink the stewardship experience, not just the trinkets that accompany gifts. This session focuses on how to create unique experiences that motivate Gen X and millennial donors to give.
Bet on Entrepreneurs
With big corporate gifts in the news, advancement leaders are under increasing pressure to grow philanthropy from corporate partners. Yet, large national firms are going “all-in” at a few institutions instead of making gifts across-the-board. This session focuses on engaging a new population today—early-stage entrepreneurs—to ensure corporate fundraising success tomorrow.
Develop New Urgency Levers
Donor-advised funds (DAFs) have become America’s leading charities. DAFs have allowed donors to reap tax benefits today while delaying decisions about their giving. Best practice institutions have developed new ways to avoid delayed decision-making by showing donors why they need to give today.
Focus on Change, Not Charity
Gen Xers and millennials want their investments and their jobs to be aligned with their values. Yet they do not see the lines between business, advocacy, and philanthropy. This session equips advancement leaders with tools to approach donors through this blended approach to giving and engagement.
Reimagine Your Next Campaign
Campaign timelines are getting longer and goals are larger than ever. But 77% of high-net-worth individuals chose not to contribute to campaigns in 2016. This session shares best practices for ensuring that campaigns remain compelling for donors at all levels.
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