Preparing for Advancement’s Digital Future On-Demand Webinar Series
The digital revolution has changed the way constituents expect to interact with their alma mater. Advancement must embrace innovation and adapt to build engagement, communications, and fundraising strategies that align with the shifting needs of their constituents.
Explore the past events below to access the presentation slides and on-demand recordings.
1. Digitizing Active Engagement
While digital dependence grows, there are more concerns among constituents. Technology rewires us to think differently, but not always in the way we intend. As a result, today’s donors are more time-pressed and their fast-paced, digitally accelerated lives leave little time for in-person engagement.
This webconference, the first in our series on engaging alumni, will highlight ways to personalize the communication experience and strategies on building the case for support to keep constituents engaged and interested.
Through our research, we found that events across sectors are seeing a decline in attendance as competition grows. But interestingly enough, constituents say they want events, but then forget to attend them.
In order to help you keep pace with the changing needs of today’s donors, we will share strategies to digitize active alumni engagement. Watch our on-demand webconference for strategies to involve and engage time-pressed alumni who want to be actively involved but don’t have time to attend in-person events.
2. Optimizing Asks for Attention
Even as communication techniques become more sophisticated, constituents are increasingly becoming less responsive. In order to stay relevant and top-of-mind, advancement must be able to effectively cut through the noise of crowded communication channels.
This webconference will explore ways in which advancement can compete against the never-ending distractions to capture and convert the attention of constituents.
3. Competing on Personalization and Value, Not Loyalty
As people increasingly seek out experiences and services that are tailor-made for them, advancement must shift from one-size-fits-all communications to one-on-one communications. Additionally, amid loyalty giving’s decline, advancement must continuously make the case to constituents on why they should come back to give or engage again.
How does the increase to digital change the outlooks and expectations of our constituents? People now expect personalization; they want their schools to track their engagement, preferences, and more in order to better meet their needs. It’s requiring colleges and universities to create more personalized offerings.
One example of a tactic is person-branded email outreach. The email can still be mass blasted out but the effect of a personalized sender can lead to a higher engagement rate as opposed to something that looks like it is a generic institution email. The University of Florida saw a 2.5x higher open rate when using a person’s name as the sender.
This webinar will highlight ways to personalize the communication experience and strategies on building the case for support to keep constituents engaged and interested. It is also the third webinar in the series, so if you’re interested in learning more about the distracted constituent or the time-crunched constituent, watch the other webinars in the series above.
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