Insight Paper
            
          
                    
                                                                
                        
                                  
                                
          
                            
                                  AI for Enrollment Leaders
              Immediate and Future Implications of the New Artificial Intelligence
            
          
                    The arrival on the scene of ChatGPT and other “new AIs” caught even the most expert of industry watchers by surprise, and reaching a full understanding of their potential impact will take some time. That said, forward-thinking practitioners in every field are wasting no time putting this new toolkit to work, often to startling effect.
In addition to offering a comprehensive backgrounder on the new AI, our insight paper gives actionable advice to enrollment leaders on four key priorities:
- AI-enabling your staff
- Nailing down your policy on applicant use of AI
- Activating AI themes in your recruitment outreach
- Preparing to promptly adopt future AI innovations
Our report also includes results from a national survey of enrollment leaders that explores:
- Their attitudes toward the new AI
- The degree to which they have already incorporated new AIs into their work
- Their future plans with regard to the adoption of AI tools
- Particular uses they are making of the new AI
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