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Blog

3 types of data every department chair needs (but usually doesn’t have)

Over the past few years, administrators and academic leadership have begun to seek greater intentionality in resource allocation across campus. Learn three categories of analysis that every college or university…
Data & Analytics Blog
Blog

3 traits of the most successful advancement offices—and how to put them into practice

How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck.
Higher Education Strategy Blog
Blog

3 ways to align tenure criteria with your institutional strategy

Tenure criteria is often based on narrow forms of academic work that don’t advance the institution’s strategic priorities. These three types of changes to promotion and tenure criteria can help…
Blog

How your university can better anticipate the future

When it comes to future strategic planning, these three thought patterns can trip up leaders. Here's how to challenge biases and overcome incremental thinking to better prepare your campus for…
Higher Education Strategy Blog
Blog

4 ways to prepare for a shrinking enrollment pipeline

Between 2025 and 2029, the college-age population in the United States is expected to see a 15% decline. Learn four ways that colleges and universities can work to secure their…
Higher Education Strategy Blog
Blog

The graduate marketing strategy that tripled leads

See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30%…
Adult Education Blog
Blog

4 common mistakes graduate schools make in their corporate outreach strategy

Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the…
Blog

Want a 57% yield rate on MBA applicants? Look to your late pipeline

If you're looking to increase graduate program enrollment, don't overlook those who apply late. Our research shows that late-application students for graduate programs have higher yield rates and are of…
Adult Education Blog
Expert

Sharon Rosenfeld

Sharon is a Director at EAB where she conducts research to support independent school partner success. Since joining the firm in September 2017, her research has focused on expanding the…

Director, Research
Expert

Shanelle DeLorenzo

As a Managing Director for Partner Development with EAB Marketing and Enrollment Solutions, Shanelle leads a client team in designing and managing successful programs that move admission clients toward their…

Principal Strategic Leader, Adult Learner Recruitment
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