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Marketing to today's adult learner can be cheaper than you think with these 3 social media tactics

Social media is one of the most important spaces where consumers expect to engage with brands, but it can be difficult to align content with current online trends. To increase…
Adult Education Blog
Blog

What enrollment leaders need to know about the upcoming FAFSA changes

With the FAFSA set for some substantial changes in the 2024-2025 academic year, t’s not too early to think about how this will impact your perspective students and subsequently, your…
Enrollment Blog
Blog

Ask these 3 questions before expanding your CRM-based marketing

There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline…
Enrollment Blog
Blog

Do your academic programs meet military students' needs and preferences?

Like other adult learner populations, our research shows that military students are more likely to prioritize shorter completion times and alignment to their post-service career when choosing a program.
Adult Education Blog
Blog

4 Digital Marketing Channels to Harness for Student Recruitment in 2023

When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels…
Enrollment Blog
Blog

What could virtual reality mean for higher ed?

Learn four key lessons and ponder questions raised from the Presidential Experience Lab on what virtual reality might mean for higher ed.
Higher Education Strategy Blog
Blog

Why growing demand doesn’t guarantee success for cybersecurity programs

While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.
Adult Education Blog
Blog

6 trends impacting community college enrollment in 2023

This blog previews 6 trends impacting community college enrollment in 2023. These trends will have long-term impacts on how community colleges interact with students and getting ahead of them now…
Community College Blog
Blog

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders…
Adult Education Blog

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