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Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Event

2025 PAE Executive Roundtable

Join EAB's PAE Executive Roundtable to discuss the most pressing challenges facing professional, continuing, and online education leaders today.
Event

Succeeding in a New Era of Graduate, Online, and Adult Learner Enrollment

This new era of enrollment management requires smart strategies at every stage of the funnel, from audience diversification to class shaping and yield.
Infographic

Understanding the revenues and costs of higher education

Use our infographics to educate campus stakeholders on the importance of various revenue streams and containing growth across major cost centers.
Strategic Advisory Services
Blog

Does your virtual college tour meet today’s digital expectations?

Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Enrollment Blog
Event

Shaping the Market in the Age of GenAI for Community Colleges

Many college leaders are taking a "wait and see" approach with GenAI, but given the rapid pace of AI advancements, this could mean falling behind.
Event

How to Conduct Data-Informed Program Health Checks: Inside Edify’s Program Health Accelerator

Join EAB experts on December 11 for a webinar exploring data-driven strategies to optimize academic program costs and efficiency using the Program Health Accelerator within Edify, EAB’s higher education data…
Infographic

Higher ed data governance 101

Explore the infographic to learn 5 pillars of effective higher ed data governance.
Edify
Event

Tackle the Student Readiness Challenge for Community Colleges

Community colleges are seeing more students arrive with significant readiness gaps, challenging leaders to identify and address these issues effectively.