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Blog

Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices

In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
Enrollment Blog
Blog

Didn’t hit your FY25 graduate enrollment goals? You’re not alone.

Nearly one-third of surveyed graduate enrollment management (GEM) professionals said their programs did not meet fall 2024 headcount goals.
Adult Education Blog
Blog

3 takeaways from university CBOs: Reflections from our recent leadership discussion

This blog shares key takeaways on resilient leadership, financial scenario planning, and college athletics from our discussions with chief business officers.
Higher Education Strategy Blog
Blog

How to mitigate marketing fatigue in higher education

Learn how to mitigate marketing fatigue in higher education through message testing, creative optimization, and high-quality lead generation. Read more.
Adult Education Blog
Blog

How 76 data leaders are building better data governance

Many colleges and universities approach data governance with the best intentions: they want to clean up their data, build data trust across campus, and make data-informed decisions. But without clear…
Data & Analytics Blog
Blog

Guided Pathways needs to evolve for 2025

When Guided Pathways launched in 2017, many community colleges jumped right into reforming their student success strategies. In the years that followed, colleges overhauled academic advising, revamped orientation programs, and…
Community College Blog
Blog

Unlocking the secrets of GA4 engagement rates

Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
Enrollment Blog
Blog

What 2024 taught us about the future of graduate and online education—and 4 predictions for 2025

If 2024 was about spotting trends, 2025 is about turning insights into action. Institutions that take the lessons of last year seriously—and move quickly to adapt—will be the ones that…
Adult Education Blog
Blog

Financial Value Transparency readiness: 4 key steps for enrollment leaders

This blog unpacks the new Financial Value Transparency and Gainful Employment (FVT/GE) initiative, and prepares VPEMs for FVT reporting.
Enrollment Blog
Blog

Boost student engagement with data and easy-to-use technology

A great starting point for understanding your students’ needs is analyzing the data you already have—admissions, financial aid, residence life, and LMS data can all provide a strong foundation.
Community College Blog

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