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Tool

Is Your Student Search Strategy Keeping Pace – or Falling Behind?

Assess your student search strategy and uncover opportunities to reach right-fit students more effectively.
Appily
Insight Paper

The AI Search Readiness Scorecard for Higher Ed

Use EAB’s AI Search Readiness Scorecard to assess your institution and prioritize ways to strengthen student discovery and enrollment.
Web & Digital Solutions
Expert

Antoinette Newsome Lindsay, Ph.D.

Dr. Antoinette Newsome Lindsay currently serves as a Director of Strategic Consulting/Consultant for EAB’s Moon Shot for Social & Economic Mobility, a transformational initiative to eliminate equity gaps and improve…

Director, Strategic Consulting
Expert

Margaret Sullivan

Margaret Sullivan is a Director in EAB’s strategic research department, where she leads best-practice research to help K-12 leaders address emerging challenges. Her research has focused on reducing chronic absenteeism,…

Director, Research Discovery & Design
Blog

Is your institution visible in AI search? Here are six questions to ask

Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective students discover your institution.
Higher Education Marketing Blog
Blog

Marketing teams are stretched thin. Here’s what the data says to do next.

Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to maximize enrollment impact.
Higher Education Marketing Blog
Solution

Adult Learner Recruitment

Reach, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies
Solution

AI Search Optimization (GEO) Solutions

Purpose-built for higher education, our GEO dashboard tracks visibility across 12+ AI models in one place. We pair insight with expert guidance and optional implementation support so your team can…
Solution

AI Chat Agent for Higher Education

Backed by EAB expertise and ready to launch in a single day, our AI Chat Agent engages prospects instantly and around the clock, capturing leads and driving enrollment outcomes.
Expert

Jon Rice

Jon Rice is a Director of Research Advisory Services at EAB, where he provides strategic counsel to presidents, provosts, boards, and senior leadership teams. He has advised leaders at more…

Director, Research Advisory Services