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Blog

3 insights for program growth from our 2019 adult learner survey

We surveyed nearly 1,000 current and prospective students of graduate, online, certificate, and undergraduate degree completion programs. Their answers revealed many surprising findings—and ones that have significant implications for enrollment…
Blog

2.5 million students abandoned their GME search—learn why

Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.
Blog

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how…
Blog

The campaign strategy that helped one graduate program see a 4.6x increase in applicants

Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of…
Adult Education Blog
Blog

How Houston Baptist University tripled graduate student enrollment

Despite facing enrollment challenges ranging from incomplete applications to a hurricane, Houston Baptist University has significantly grown their graduate program enrollment over the past several years. We sat down with…
Adult Education Blog
Blog

3 assumptions that derail higher ed strategic planning—and how to fix them

University presidents need bold strategy to differentiate themselves in an increasingly competitive market.
Expert

Whitney Wilson

Whitney Wilson is an Associate Director within the Navigate Partner Success Technology team at EAB. In her role, Whitney works with four-year and two-year institutions to help them leverage the…

Strategic Leader, Student Success
Expert

Thomas Moran

Tom Moran joined EAB in 2017 and has over a decade of consulting and analytical experience in higher education. Tom has successfully partnered with dozens of institutions to help align strategy with enrollment outcomes. He assists enrollment…

Principal, Financial Aid Optimization
Expert

Stacie Toal

Stacie Toal has been applying her knowledge of enrollment management and statistics to create powerful and useful models that support Financial Aid Optimization's engagements since 2004. In her Principal role,…
Principal, Financial Aid Optimization
Expert

Rebecca Howard

Rebecca serves as a Vice President with EAB Enrollment Services where she brings undergraduate recruitment campaigns and services to market to support institutional goals, be it to grow and/or shape…

Vice President, Partner Development
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