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Blog

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how…
Adult Education Blog
Blog

3 assumptions that derail higher ed strategic planning—and how to fix them

University presidents need bold strategy to differentiate themselves in an increasingly competitive market.
Higher Education Strategy Blog
Expert

Whitney Wilson Paschal

Whitney Wilson Paschal is a Senior Strategic Leader on EAB's Technology Student Success team. In her role, Whitney works with four-year and two-year institutions to help them leverage the Navigate…

Senior Strategic Leader
Expert

Thomas Moran

Tom Moran joined EAB in 2017 and has over a decade of consulting and analytical experience in higher education. Tom has successfully partnered with dozens of institutions to help align strategy with enrollment outcomes. He assists enrollment…

Principal, Financial Aid Optimization
Expert

Stacie Toal

Stacie Toal has been applying her knowledge of enrollment management and statistics to create powerful and useful models that support Financial Aid Optimization's engagements since 2004. In her Principal role,…

Principal, Financial Aid Optimization
Tool

Developing Health Profession Programs in an Era of Disruption

11 resources to guide COE units through assessing the opportunity within the growth portfolio
Professional and Adult Education Advisory Services
Research Report

Critical Disciplines to Grow Employer Partnerships Study

COE units are turning to employer partnerships as a way to find new sources of enrollments and revenue. Review our nine disciplines and five tools to match your COE unit…
Professional and Adult Education Advisory Services
Event

Identifying and Motivating Stealth Applicants

In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.
Event

Credentials for an Unpredictable Market On-Demand Webconference

Join us for this webconference as we discuss alternative and short-format credentials, separating hype from reality.

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