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Before layoffs and salary reductions, analyze these drivers of instructional cost

A university’s faculty is clearly one of its greatest assets—but also one of its largest investments. Learn three ways to reduce instructional costs per attempted student credit hour without changing…
Data & Analytics Blog
Blog

18 more ideas for engaging admitted students (from the cutting room floor)

Across the country, the yield rates of admitted students have been declining for most institutions for years, as students apply to larger numbers of colleges and competition among schools becomes…
Enrollment Blog
Blog

Your checklist to create a compelling admitted-student website

Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical…
Blog

Crisis response 101 for enrollment teams

Although prospective students are the future of every school, enrollment leaders are too rarely included in campus crisis preparation and few schools have specific enrollment triage plans in place. Learn…
Enrollment Blog
Blog

Does your college have a mission—or just a mission statement?

While most presidents recognize the need to sell their college or university's value to prospective students, fewer recognize the value of selling their institution internally. Reminding faculty and staff about…
Higher Education Strategy Blog
Blog

What college presidents can learn from Zappos

While the term customer service can make some campus leaders uncomfortable, those who can suspend their initial disbelief can gain these three valuable lessons about student and staff engagement from…
Blog

2.5 million students abandoned their GME search—learn why

Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.
Blog

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how…
Adult Education Blog
Blog

3 assumptions that derail higher ed strategic planning—and how to fix them

University presidents need bold strategy to differentiate themselves in an increasingly competitive market.
Higher Education Strategy Blog
Expert

Whitney Wilson Paschal

Whitney Wilson Paschal is a Senior Strategic Leader on EAB's Technology Student Success team. In her role, Whitney works with four-year and two-year institutions to help them leverage the Navigate…

Senior Strategic Leader

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