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Tool

Parent Fundraising Implementation Guidance

This toolkit provides additional guidance to help your institution support parent fundraising initiatives.
Research Report

The Changing Face of the 21st-Century Donor

Advancement and alumni leaders must find innovative engagement strategies for an increasingly culturally, racially, and ethnically diverse alumni base. This study examines three key populations where advancement leaders have the…
Advancement Advisory Services
Resource Center

Chief Advancement Officer Onboarding Center

The resources in the Chief Advancement Officer Onboarding Center, are designed to guide advancement leaders during introductory meetings with campus leaders and staff.
Advancement Advisory Services
Tool

Alumni Leadership Volunteerism Tools

This tool contains all of our research, guidance, and insights on improving alumni engagement strategies to develop your future leader and volunteer pipeline.
Advancement Advisory Services
Infographic

Inside the mind of a Curious Chameleon

The Advancement Forum sought to find the characteristics of an ideal major gift officer (MGO). We discovered that an MGO should be a Curious Chameleon—an individual with behavioral and linguistic…
Advancement Advisory Services
Event

Evolving College Access Programs

This white paper is the second installment in a four-part research series about how to identify, engage, and recruit students from underrepresented populations.
Insight Paper

Delivering a Differentiated Application Process

To enroll more underrepresented students, enrollment managers must alleviate student concerns and minimize process barriers. Explore the nine best practices to craft an application process tailored to the needs of…
Strategic Advisory Services
Research Report

Strategic Allocation of Endowed Scholarships

This white paper describes how best practitioner institutions have increased the share of endowed funds allocated every year and pulled allocations forward into the critical spring packaging period.
Strategic Advisory Services
Tool

Making the Academy Market-Smart Toolkit

To ensure academic programs advance their institutions’ enrollment goals, institutions must consider market demand when assessing their performance—holding academic programs accountable for serving the academic and career needs of today’s…
Blog

Who are Gen Z transfer students—and three insights to recruit them

See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.