Parent Fundraising Implementation Guidance

Considering the major-gift potential of many students' parents, institutions cannot afford to ignore this important demographic—or to pursue them in low-yield manners. Advancement leaders need to emphasize parent fundraising, and target those parents with the highest giving capacity early during their students' undergraduate careers. This toolkit—a supplement to our related study—will help you target proper parents and cultivate them effectively. The toolkit contains guides, templates, and more. Select from the options below to learn more about each tool. Tool 1: Decision/Self-Reflection Guide Tool 2: Strategic Implementation Guide Tool 3: Conversation Guide for Key Campus allies Tool 4: Parent Welcome Email Template and Parent Council Calling Script Tool 5: Sample Parent Fundraising Job Descriptions Tool 6: Family Giving Arc Template Tool 7: Parent Information Contact Card Tool 8: Training MGOs to Work with Parents Download the toolkit Decision/Self-Reflection Guide Instructions: Use the following discussion/self-reflection guide and the implementation tool that follows to help you prioritize the implementation of the best practices provided in this publication based on your institution’s goals, available resources, and timeline. Download the tool Strategic Implementation Guide Instructions: Based on your institution's parent fundraising goals and available resources, map out which of the tactics profiled in this publication you want to prioritize using the chart below. Use this vision document to assign program responsibility and next steps. Download the tool Conversation Guide for Key Campus Allies Instructions: Use this discussion guide to assist you as you speak with other campus leaders about obtaining access to parent data for engagement and fundraising…