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Insight Paper

AI’s Strategic Moment in Advancement

Examine how advancement leaders are using AI today, where they see potential, and what to consider as AI shifts to a strategic capability.
Advancement Marketing Services
Partner Service

Data Infrastructure Audit for Higher Ed

Assess your institution’s data infrastructure and receive a practical roadmap to improve data access, quality, governance, and trust.
Event

Strategy Spotlight: Using Edify to Uncover and Act on Students’ Needs (CONNECTED25 Reprise)

In this virtual session, institutional leaders will share how they've built a more connected data environment that enables faculty, staff, and leadership to make more informed, real-time decisions to support…
Partner Service

Institutional Strategy Index for Diversity, Equity, Inclusion, and Justice

A research-backed tool for colleges and universities to identify and close your most critical equity-related gaps
Event

2026 Canadian Advancement Leaders Roundtable

Join us at York University in Toronto, Canada on July 8-9, 2026, for our signature in-person roundtable for Canadian advancement leaders.
Blog

How to measure your university website’s performance

Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
Enrollment Blog
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Partner Story

Aligning .edu to Brand

Texas A&M Law partnered with EAB to develop an enrollment-focused content strategy, an optimization that generated leads, supported prospects’ independent research, and reflected the Texas A&M brand.
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Web & Digital Solutions