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Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy
Research Report

EAB's Higher Ed State of the Sector

The Higher Ed State of the Sector brief helps leaders identify trends most likely to impact their institutions and prioritize actions to rebuild public trust.
Strategic Advisory Services
Blog

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
Enrollment Blog
Blog

Leading change in higher education

Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space…
Higher Education Strategy Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

The us versus them problem

Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic…
Higher Education Strategy Blog
Blog

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
Higher Education Strategy Blog
Video

Why Superintendents Keep Coming Back to EAB Events

Four superintendents from across the United States share why roundtables are a highlight of their EAB partnership.
District Leadership Forum
Event

CONNECTED25

CONNECTED25 will unite higher education leaders and professionals to explore the latest ideas for advancing student success.
Video

How One District is Moving from Insight to Action with EAB

Hear from Melissa Bassanelli, Superintendent at San Juan Unified School District, about how partnering with EAB has helped her grow as a leader--and supported the growth of her team.
District Leadership Forum

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