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Tool

Microcredential Prioritization Matrix

This tool helps PCO education leaders identify programs with lost leads to launch in-demand microcredentials.
Professional and Adult Education Advisory Services
Research Report

NCAA Divisional Reclassification

This report will help higher ed leaders assess whether NCAA divisional reclassification is a strategic move and, if so, how prepared they are.
Strategic Advisory Services
Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy
Research Report

EAB's Higher Ed State of the Sector

The Higher Ed State of the Sector brief helps leaders identify trends most likely to impact their institutions and prioritize actions to rebuild public trust.
Strategic Advisory Services
Blog

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
Enrollment Blog
Blog

Leading change in higher education

Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space…
Higher Education Strategy Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

The us versus them problem

Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic…
Higher Education Strategy Blog
Blog

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
Higher Education Strategy Blog

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