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Expert

Alyssa Duvall

Alyssa has been with EAB as an Associate Director of SEO and Paid Search Strategy since October 2023. Her focus is on driving qualified organic and paid traffic to .edu…

Associate Director, SEO & Paid Search Strategy
Research Report

EAB's Higher Ed State of the Sector

The Higher Ed State of the Sector brief helps leaders identify trends most likely to impact their institutions and prioritize actions to rebuild public trust.
Strategic Advisory Services
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Event

CONNECTED25

CONNECTED25 will unite higher education leaders and professionals to explore the latest ideas for advancing student success.
Video

How One District is Moving from Insight to Action with EAB

Hear from Melissa Bassanelli, Superintendent at San Juan Unified School District, about how partnering with EAB has helped her grow as a leader--and supported the growth of her team.
District Leadership Forum
Blog

Does your virtual college tour meet today’s digital expectations?

Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Enrollment Blog
Infographic

Navigating the subcurrents of today's district flashpoints

Today’s politically charged environment has transformed routine incidents into district-wide flashpoints—controversies fueled by public activism, criticism, and heightened social pressure.
Insight Paper

The Great Opt-Out

This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope to impact.
Enroll360
Expert

Kallie McGrath

Kallie McGrath is a Senior Research Analyst on the Information Technology research team at EAB. During her tenure at EAB, Kallie’s research has focused on AI, Strategic Talent Management, Employer…

Senior Research Analyst
Blog

Stealth shoppers are everywhere. Here’s how to reach them.

The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and…
Adult Education Blog

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