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Infographic

Annual giving’s critical role in the journey to major gifts

This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership upgrades and ultimately major gifts.
Advancement Marketing Services
Page

AI Chat Agents Explained

A practical, outcomes-first guide for enrollment leaders, marketing leaders, and IT leaders evaluating conversational AI.
Partner Service

Cost Savings Locator for Higher Ed Leaders

Align your leadership team on cost containment strategy by uncovering your institution's top savings opportunities and identifying the tactics already in place.
Blog

What enrollment leaders can learn from Alabama’s statewide direct admissions program

Find out how Alabama’s Direct Admissions Initiative, powered by EAB’s Match, delivered $5.1B in scholarships and reshaped statewide college access.
Enrollment Blog
Blog

AI visibility is critical when competing for student enrollments

Boost your .edu’s AI visibility with strategies to strengthen E-E-A-T, improve search performance, and protect your brand in AI-driven search.
Enrollment Blog
Expert

Cassie Varney

Cassie is a member of the Starfish Support team of EAB where she works to ensure partner's have a full and optimal experience with our technology. She prides herself on…

Associate, Technology Partner Support
Event

Starfish New Administrator Office Hours

These sessions are designed specifically for NEW Starfish Administrators and provide a dedicated space to ask questions, explore real-world scenarios, and receive guidance directly from Starfish experts.
Event

Degree Planner Essentials Series

Join us for a focused walkthrough for admins who need a clear, practical foundation in Degree Planner.
Blog

Four advancement predictions for 2026

Explore top predictions guiding advancement teams as they navigate donor shifts, digital growth, financial pressures, and new strategies for stronger giving.
Advancement Blog
Event

Aligning Strategy, Partnership, and Student Success

Join fellow Program and Technical Sponsors for an engaging, forward-looking session designed to turn insights into action.

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