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Resource

4+1 and 3+2 Programs

This report investigates the market opportunity of 4+1 and 3+2 programs for private AAU members.
Research Report

6 Current Challenges in Recruiting and Supporting Rural Students

Use this briefing to understand the context of rural student recruitment, identify challenges in rural student support, and start conversations on campus about rural efforts.
Tool

Lead and Inquiry Management Software Toolkit

Access a suite of tools and resources to help members who are considering, or are in the process of implementing, Customer Relationship Management or Marketing Automation software.
Research Report

Marketing Across the Program Lifecycle

This study explores 17 practices you can implement to create a more purposeful integration of marketing capabilities across the program lifecycle.
Research Report

Mobile Site Optimization

Find out how to prioritize your mobile site efforts, learn the basic principles of mobile design, and explore upcoming trends in web design and how they will impact mobile plans.
Professional and Adult Education Advisory Services
Research Report

Hyper-stackable Emerging Careers

In "Multi-Track Cybersecurity Pathways" and "Second Careers in Aging Services," explore how institutions have created degrees and certificates that appeal equally to employers and students, with an emphasis on stackable,…
Professional and Adult Education Advisory Services
Research Report

Reaching Search and Shop Students

Today's student is skilled at comparing educational options—and they're looking for programs that match their educational and career objectives. Learn strategies progressive institutions are using to differentiate their message.
Professional and Adult Education Advisory Services
Event

Creative Disruption: Data Analytics

This webconference will assess the key attributes of the data analytics market for COE units—labor market insights, the evolution of student audiences, and competitive forces—and how COE units are ensuring…